Category: Trivia

18 Nov

Christmas traditions across the globe

Africa

Many African countries celebrate Christmas, and one of the more heartwarming examples of this is
Nigeria. Many people who have become successful and moved out of their small, underdeveloped
ancestral villages return to their roots to spread wealth and joy during the holidays. People bring livestock
and gifts as contribution for large family feasts and eat traditional cultural food during these celebrations.
It is common tradition for the wealthy to bring Christmas presents for family members and friends and do
whatever they can to help them survive and thrive in these smaller villages.

South Eastern Asia

Christmas is traditionally celebrated from Pakistan all the way to Indonesia, but did you know that the
Philippines have one of the longest annual Christmas celebrations in the world? Starting in September and
not ending until mid January, Christmas decorations and festivities are stretched out over a period of
many months, from masses to midnight family feasts. It’s not uncommon to see parols and other iconic
Filipino Christmas ornaments for sale and displayed year round!

Southern Europe

In some European countries like Serbia and Macedonia, Christmas is traditionally celebrated on January
7th due to Eastern Orthodox churches using the old Julian calendar. Orthodox Christmas celebrations
include many folk-like customs and rituals and are practiced in a variety of different ways throughout
these countries. Some of these practices include the ritual burning of young oak branches, wheat being
strewn throughout the house and wheat seeds being sprouted and returned to nature. It’s also very
important to have a massive family feast with many cultural dishes and courses, with the main dish often
being a whole spit-roasted pig.

Northern Europe

Scandinavian countries like Sweden celebrate Christmas in a way that is greatly inspired by the pagan
winter solstice. Celebrations begin on Saint Lucy’s Day, ushering in the season with traditional Christmas
songs and rituals. Christmas day is celebrated on the 24th with gift giving and a traditional family feast
called the Julbord. These feasts often include Christmas ham, meatballs, rice puddings, pickled herring
and other cultural dishes. Some households, in accordance to an old superstition, leave out bowls of
porridge as an offering to the Jultomto, the invisible Christmas gnome. Other traditions include displaying
oranges decorated with cloves, ornamental yule goats and writing fun rhymes on gifts.

South America

Christmas in countries like Colombia are filled with spiritual vibes, religious ceremony and traditions.
Festivities begin on December 7th where everybody from tiny towns to big cities get together and decorate
streets, and both public and private areas with lights, candles and lanterns. This cross-country display
honours the immaculate conception and businesses and organizations hold contests to judge the the best
decorative light displays across the country. Manger scenes and Christmas carols can be seen and heard
throughout the holiday season, and 9 consecutive days of church going and prayer and held before
Christmas day. During these 9 days, churches often hold very large masses each night, filled with music
and game. Churches hold these Christmas festivals all in an attempt to step away from commercialism of
the holidays and have communities focus on the religious meaning of Christmas.

North America

Christmas in America is a magical time of year. It seems that the entire country shifts in to a more
whimsical and charitable state. It’s no surprise that north American Christmas is a mishmash of worldly
traditions all clumped together in to a big, beautiful winter long commemoration. Decorations are often
seen for as long as there is snow on the ground, and big cities like New York become massive tourist
attractions with stunning annual Christmas themed sights to behold. Radios, television, theater, city
centers, streets and businesses are transformed in to a winter-long Christmas themed spectacles. Children
hang Christmas stockings, leave out cookies and milk for Santa Clause on Christmas eve and tune in to
local news and radio stations to get live reports of Santa’s flying sleigh and reindeer sightings as he travels
across the country delivering presents.

Whatever your background and culture is, or wherever you live, Christmas is a time of year to spread love
and cheer. A perfect way to send some love is with a thoughtfully chosen basket full of beautiful treats
and gifts for that special somebody. Sharing a gorgeous bounty of elegant sweets and a bottle of wine is a
wonderful way to spread joy over the holidays, and nothing looks better under the tree than a big
luxurious basket of Christmas treats topped with a charming bow.
Start a new tradition this year, and let Alexandria Gifts help you choose the perfect Christmas gift!

12 Apr

The psychology of colors in branding

It’s been scientifically proven that colors can affect our emotions and the way of thinking. For instance, if you are having trouble learning or solving a problem, we recommend you stay in a purple room. Purple improves brain activity and helps you think outside the box.Marketing experts have being using colors in branding for over a century now. 
They shape consumer’s perception about a packaging, logo and the whole picture of the product. This is why the right color can have a big influence on product selling. That means that brand colors can improve or reverse your business.

To show what big of an impact colors have in branding, we will analyze which of them are dominant in specific brands and products.

Red is an excellent choice for gifts

Red is definitely the best color for gifts and gift wrapping. It’s often associated with good energy, attention, and excitement. That’s exactly the kind of emotion that you want to achieve with a present, no matter if you want to give it to your friend, a family member or a partner.
This is a warm color, but it’s also linked with strength, power and, domination. It raises blood pressure, metabolism and, respiration so it can also lead to anger, aggression, urgency, and fight or flight reflex. No wonder why red buttons are connected to danger.On the other hand, red is most often used for Christmas and Valentine gift wrappings because it has a positive emotional impact. Therefore, red symbolizes love, passion, and courage. It makes a strong impression on people because it touches our deep and instinctive emotions. That’s why red rose signifies affection and sexual attractiveness towards someone.
For an example, The Magic Gifts by Alexandria based in Toronto uses red the most. Their gift baskets come in many shades but red is dominant. This color is used for ribbons, baskets, even parts of gifts are in a red packaging (chocolates, drinks or toys). Notice that on their page almost all gift baskets they offer have a little bit of red.

Dark clothes for strong people

Black often represents strength, mystery, power, authority, elegance, and formality. People that like to wear dark clothes frequently have an etiquette for being closed and cold, but also determined, fearless and rebellious.
Women should take this to consideration especially because dark clothes are most often worn by strong and powerful men. However, understanding black and all dark colors as a symbol of strength is a prejudice. Someone likes to wear this type of clothes just because it suits their body figure well, or because it suits their complexion. 
Surely, dark colors have an impact on our most primal emotions, and they impact our perception of someone who wears them. So you can use this knowledge to manipulate what someone thinks of you.
Torrid designer clothes (https://www.torrid.com/ ) also based in Toronto is a fashion for women of all size. They are an online shop that sells clothes from size 10 to size 30. Their designs fit to every woman not just extra small and small.
Dark colors are dominant in their fashion, not just because they’re making an optical illusion of a skinnier body, but because these colors are recognized as bold, strong and confident. Overall all women should feel that way with their body. Of course, there are some light details and designs, which enhance their femininity.
Light clothes are considered to be soft, gentle, and playful, so if a woman wants to be taken seriously she should be wearing more dark colors, especially for work.

Yellow for recognition

Yellow demonstrates how much colors can affect someone’s business. For instance, all taxicabs in New York are yellow, and it’s often used color for taxies in the United Kingdom.
Why is that so? 
Well, in an everyday traffic jam taxi vehicles had to stand out somehow. The most logical choice was red colors, but so many people were driving cars with this color. Blue was also in consideration because it is related to safety, but the problem with this color was the same as with red.
Yellow is the least used car color, and it’s a part of the basic colors of the spectrum. So you can see it easily and it stimulates positive feelings and memories. This is the color of sunshine, happiness, cheerfulness, and hope. It’s the most positive of all colors and it naturally sticks out.
Throughout the history more and more taxi agencies started using yellow as a color for their vehicles. And that turned out great in everyday life because people could recognize them without difficulty. As a result, yellow cabs were making more money and competition noticed and adapted. Through the years this color became a synonym for cabs.The same trick is used by McDonald’s. 
This fast food chain is known in the whole world, and their logo is highly recognizable. It’s interesting that one of the most popular brands in our history has a simple yellow M as their logo – it shows minimalism at its finest.
Actually, McDonald’s is using a powerful combination of colors to attract their target market. Yellow and red are both dominant colors, but they have a different impact on human psychology. Furthermore, red stimulates hunger and appetite, it’s a spotlight color and it stands in the background of the logo. Yellow is the color of the letter M and it triggers happiness, optimism, and friendliness.
Many people in the USA have an eating disorder. They linked fast food to happy memories, and in a way, a happy and bright logo is responsible for that. All in all, this technique works and brings profits to fast food chains.

White color brands are bold

There are very few worldwide brands that use white or whitish colors for their logo or packaging of their products. White usually seems cold, formal and reserved. It is hardly seen from a huge distance, so it doesn’t really work if you want to be recognizable.But some of the most distinguished brands use white colors for their logos. One of them is Apple; their logo design is elegant, simple, minimalistic, and well-known. Of course, their logo is not strictly white, it varies from the color of the product itself, but it’s most commonly used in white.
This sterile color also symbolizes purity, virginity, innocence, cleanliness, and protection. When Apple chose white for their brand color they wanted to attract people that wanted to buy a trustworthy and reliable product. Also, their minimalistic design shows that brand is intended for the upper class.
White packages are usually linked to milk and pharmacy industry. Many medicament packages are white because of doctor’s white coat and sterility in hospitals. On the other hand, white is a symbol of life, and black is a symbol of death. Would you buy a medicament with a black package? It doesn’t seem right, does it?
Yogurt and milk packages are often white on account of the white color of the milk. This product has to be fresh, and the best way to show it is by selling it in white carton packages. It’s also used in the packaging of low-fat foods because our brains unconsciously associate white with physical and mental wellness.

Blue is trustworthy

This color usually represents sky, sea, freedom, inspiration, loyalty, wisdom and heaven. It naturally calms and relaxes our body; it also helps in slowing metabolism. Besides, it’s the most commonly used color in branding, regardless of the target marketing.
Brands that use blue want to declare to their audience that they’re trustworthy and long-standing. You get a feeling that you can rely on this brand because they have a permanence factor. It’s all about what you want to say with your brand’s name and what you want them to think about you.
So if you want for them to see you as bold and fearless you go with red. And in a case that your target audience is young, you should choose colors such as yellow and orange. Blue is the best choice for insurance companies or corporations. It’s not sterile as white, but it also represents cleanness, stability, and unity.
Large companies like Facebook, Twitter, HP, WordPress, and Oral-B are using blue as the main color of their logo. All of them want to provide stability, trust, and loyalty to their customers. But it’s not as suitable for restaurants and the fast food industry because it’s scientifically proven blue is an appetite suppressant. That’s the reason why so few of these food businesses use blue for their logos and packages.
If you want to start a new business or to promote the one that already exists you should reconsider the right color for your brand. Colors will not magically improve your business, but they will influence you customer’s perception of it. They will primarily remember you for your logo and packaging design, so you should invest in marketing equally as in quality of your product or service.
All of this facts are useful If you plan to create video content, for search engine optimization for video content

12 Apr

The psychology of colors in branding

It’s been scientifically proven that colors can affect our emotions and the way of thinking. For instance, if you are having trouble learning or solving a problem, we recommend you stay in a purple room. Purple improves brain activity and helps you think outside the box.Marketing experts have being using colors in branding for over a century now. 
They shape consumer’s perception about a packaging, logo and the whole picture of the product. This is why the right color can have a big influence on product selling. That means that brand colors can improve or reverse your business.

To show what big of an impact colors have in branding, we will analyze which of them are dominant in specific brands and products.

Red is an excellent choice for gifts

Red is definitely the best color for gifts and gift wrapping. It’s often associated with good energy, attention, and excitement. That’s exactly the kind of emotion that you want to achieve with a present, no matter if you want to give it to your friend, a family member or a partner.
This is a warm color, but it’s also linked with strength, power and, domination. It raises blood pressure, metabolism and, respiration so it can also lead to anger, aggression, urgency, and fight or flight reflex. No wonder why red buttons are connected to danger.On the other hand, red is most often used for Christmas and Valentine gift wrappings because it has a positive emotional impact. Therefore, red symbolizes love, passion, and courage. It makes a strong impression on people because it touches our deep and instinctive emotions. That’s why red rose signifies affection and sexual attractiveness towards someone.
For an example, The Magic Gifts by Alexandria based in Toronto uses red the most. Their gift baskets come in many shades but red is dominant. This color is used for ribbons, baskets, even parts of gifts are in a red packaging (chocolates, drinks or toys). Notice that on their page almost all gift baskets they offer have a little bit of red.

Dark clothes for strong people

Black often represents strength, mystery, power, authority, elegance, and formality. People that like to wear dark clothes frequently have an etiquette for being closed and cold, but also determined, fearless and rebellious.
Women should take this to consideration especially because dark clothes are most often worn by strong and powerful men. However, understanding black and all dark colors as a symbol of strength is a prejudice. Someone likes to wear this type of clothes just because it suits their body figure well, or because it suits their complexion. 
Surely, dark colors have an impact on our most primal emotions, and they impact our perception of someone who wears them. So you can use this knowledge to manipulate what someone thinks of you.
Torrid designer clothes (https://www.torrid.com/ ) also based in Toronto is a fashion for women of all size. They are an online shop that sells clothes from size 10 to size 30. Their designs fit to every woman not just extra small and small.
Dark colors are dominant in their fashion, not just because they’re making an optical illusion of a skinnier body, but because these colors are recognized as bold, strong and confident. Overall all women should feel that way with their body. Of course, there are some light details and designs, which enhance their femininity.
Light clothes are considered to be soft, gentle, and playful, so if a woman wants to be taken seriously she should be wearing more dark colors, especially for work.

Yellow for recognition

Yellow demonstrates how much colors can affect someone’s business. For instance, all taxicabs in New York are yellow, and it’s often used color for taxies in the United Kingdom.
Why is that so? 
Well, in an everyday traffic jam taxi vehicles had to stand out somehow. The most logical choice was red colors, but so many people were driving cars with this color. Blue was also in consideration because it is related to safety, but the problem with this color was the same as with red.
Yellow is the least used car color, and it’s a part of the basic colors of the spectrum. So you can see it easily and it stimulates positive feelings and memories. This is the color of sunshine, happiness, cheerfulness, and hope. It’s the most positive of all colors and it naturally sticks out.
Throughout the history more and more taxi agencies started using yellow as a color for their vehicles. And that turned out great in everyday life because people could recognize them without difficulty. As a result, yellow cabs were making more money and competition noticed and adapted. Through the years this color became a synonym for cabs.The same trick is used by McDonald’s. 
This fast food chain is known in the whole world, and their logo is highly recognizable. It’s interesting that one of the most popular brands in our history has a simple yellow M as their logo – it shows minimalism at its finest.
Actually, McDonald’s is using a powerful combination of colors to attract their target market. Yellow and red are both dominant colors, but they have a different impact on human psychology. Furthermore, red stimulates hunger and appetite, it’s a spotlight color and it stands in the background of the logo. Yellow is the color of the letter M and it triggers happiness, optimism, and friendliness.
Many people in the USA have an eating disorder. They linked fast food to happy memories, and in a way, a happy and bright logo is responsible for that. All in all, this technique works and brings profits to fast food chains.

White color brands are bold

There are very few worldwide brands that use white or whitish colors for their logo or packaging of their products. White usually seems cold, formal and reserved. It is hardly seen from a huge distance, so it doesn’t really work if you want to be recognizable.But some of the most distinguished brands use white colors for their logos. One of them is Apple; their logo design is elegant, simple, minimalistic, and well-known. Of course, their logo is not strictly white, it varies from the color of the product itself, but it’s most commonly used in white.
This sterile color also symbolizes purity, virginity, innocence, cleanliness, and protection. When Apple chose white for their brand color they wanted to attract people that wanted to buy a trustworthy and reliable product. Also, their minimalistic design shows that brand is intended for the upper class.
White packages are usually linked to milk and pharmacy industry. Many medicament packages are white because of doctor’s white coat and sterility in hospitals. On the other hand, white is a symbol of life, and black is a symbol of death. Would you buy a medicament with a black package? It doesn’t seem right, does it?
Yogurt and milk packages are often white on account of the white color of the milk. This product has to be fresh, and the best way to show it is by selling it in white carton packages. It’s also used in the packaging of low-fat foods because our brains unconsciously associate white with physical and mental wellness.

Blue is trustworthy

This color usually represents sky, sea, freedom, inspiration, loyalty, wisdom and heaven. It naturally calms and relaxes our body; it also helps in slowing metabolism. Besides, it’s the most commonly used color in branding, regardless of the target marketing.
Brands that use blue want to declare to their audience that they’re trustworthy and long-standing. You get a feeling that you can rely on this brand because they have a permanence factor. It’s all about what you want to say with your brand’s name and what you want them to think about you.
So if you want for them to see you as bold and fearless you go with red. And in a case that your target audience is young, you should choose colors such as yellow and orange. Blue is the best choice for insurance companies or corporations. It’s not sterile as white, but it also represents cleanness, stability, and unity.
Large companies like Facebook, Twitter, HP, WordPress, and Oral-B are using blue as the main color of their logo. All of them want to provide stability, trust, and loyalty to their customers. But it’s not as suitable for restaurants and the fast food industry because it’s scientifically proven blue is an appetite suppressant. That’s the reason why so few of these food businesses use blue for their logos and packages.
If you want to start a new business or to promote the one that already exists you should reconsider the right color for your brand. Colors will not magically improve your business, but they will influence you customer’s perception of it. They will primarily remember you for your logo and packaging design, so you should invest in marketing equally as in quality of your product or service.
All of this facts are useful If you plan to create video content, for search engine optimization for video content