Author: admin

    3 Apr

    Who is ready for Easter ?

    Easter is all about celebrating rebirth and new beginnings. Make the holiday extra special by enjoying a memorable day with your closest friends and family. Hop into the Easter spirit, get out your wicker basket, and prepare yourself for a day of egg-related activities!

    If you want to help your loved ones get in the Easter spirit, there’s no better way to ring in the holiday than with a fantastic gift hamper. Just because it’s Easter doesn’t mean eggs are the only thing filling up your baskets.

    Whether you’re surprising your little bunnies after a long day of egg-hunting, sharing a sweet moment with your best friends, or showing appreciation to your clients, this selection of gift baskets is perfect for the holiday.
    Alexandria Gifts is all about getting in the holiday season, and what better time to kick off the celebrations than the holiday that’s all about delicious sweet treats?
    Each beautiful basket in this collection is perfectly curated for the special people in your life; every delicious item is carefully handpicked to give them an unforgettable experience. The best part about these gift baskets is that you don’t have to scour the garden searching for these treats, the adventure comes to you!
    Show the Easter bunny what the perfect gift basket is all about. Alexandria Gifts’ Easter Gift Baskets are spectacularly designed, every aspect of the decoration and the delicious contents within will bring a smile to anyone’s face.

    The gorgeous Easter Gift Baskets are brimming with decadent, chocolatey treats, delicious sweet treats, and scrumptious snacks. We guarantee the recipient won’t be able to put it away!
    Whether you want to appeal to their sweet tooth or give them a beautifully tasteful gift, this collection is a winner.

    Skip the hassle of running around to find the best products to include in your homemade gift baskets. Take your celebrations up a notch with Alexandria Gifts’ Baskets. They’re made with high-quality treats that are as delicious as they are luxurious!

    Hosting an Easter day celebration? Give your beloved guests a party favor they won’t forget. Place a large order for our Easter Gift Baskets and enjoy amazing discounts as you treat your closest friends and family.
    Send your warmest wishes to your clients with these custom gift baskets. No matter which one you choose, it’ll be the perfect elegant token of appreciation. Avail discounted prices on bulk orders placed today for delivery later.
    Want to get in the spirit of celebration with your close friends and family anywhere in Canada? Alexandria Gifts ships your chosen gift basket all over the country and will have it at their doorstep just in time for Easter Sunday!

    Share the delicious sweetness with your favoritism people in Toronto GTA. We offer free, same-day, hand delivery—making sure your well wishes are delivered in the best way possible.
    When you’ve chosen your favorite Easter Gift Basket, we’ll elegantly wrap it in cellophane, tie it together with a bow, and top it off with a sweet greeting card.

    2 Apr

    Stay Home, Stay Safe and Stay Connected – COVID 19

    In response to the evolving COVID-19 crisis Alexandria Gifts would like to assure you that the health and well-being of our customers, our employees and the community are of utmost importance and is a responsibility that we take seriously. Because of that we have adopted the best procedures and protocols which give us confidence in our ability to continue operation in a safe and responsible manner.

    With further notice from Ontario Government, online commerce businesses are permitted to continue with their operations. Alexandria Gifts Toronto can accept your orders and deliver it to your doorstep, mail room and business areas, so please don’t hesitate to order our Gift Basket and put a smile on someone face during this sensitive time.

    In the world that has suddenly become disconnected, making and maintaining our relationships have never been more important. We may be practicing social distancing and self-isolation, but we don’t have to forget about taking care of the people we care about. Sending gifts can be a powerful way to maintain our personal and professional connections.

    Our online store www.alexandriagifts.ca remains open 24/7 with no order minimum and shipping across Toronto GTA and Canada. We are fully staffed to help our customers and complete all orders and ship them out as quickly as possible.

    Orders placed before 11am for recipients in the Toronto GTA will continue to be delivered same day, orders after that time will be delivered the next day.

    Orders placed before 11am for any address outside of the GTA will continue to be delivered same day, orders placed after that time will be delivered the next day.

    Our customer’s representatives will be happy to help you via phone at 416.666.8361 Monday to Saturday 9am to 5pm EST.
    Without a doubt many of us are feeling anxious as we navigate though the uncertainty of COVID-19, Alexandria Gifts would like to inform you about the implemented protocols during this difficult time:

    – We have increased drastically the strength and frequency of cleaning and disinfection, heavily focusing on doorknobs, tables, switches, handles, desks, toilets…
    – We are encouraging employees to wash hands, to maintain adequate distance during the gift preparation,
    – We also encourage our staff to stay at home if they don’t feel well.
    – We will continue to monitor and maintain the health and safety requirements of the authorities.
    – All information from Toronto Public Health, The Ontario Ministry of Health, The Public Health Agency of Canada and The World Health Organization will be updated and communicated to our team so they can remain safe inside and outside of the workplace.

    There are a lot of myths and misinformation about COVID-19 being shared including how COVID spreads, how to stay safe and what to do when you worried. So, it is important to be careful about where you look for information or advise.

    Dear Customers, stay home, stay safe and stay connected during this challenging time. Thank you so much for all your support and business.
    Alexandria Gifts Team

    28 Mar

    Coming Soon: Alexandria Exclusive Gift Line

    Welcome to Alexandria Gifts,
    your fast and friendly online Gift Basket store for Toronto GTA and Canada!

    In the past several years we have grown very fast in the online gift industry. Our baskets are loaded with beautiful bounties and gourmet delicacies from fresh fruits and handmade cookies all the way to decadent chocolates and wines, spa and bath products, clothing and toys for newborn babies. With approximately 150 different baskets to browse, you are sure to find the perfect gift every time!

    We are following the new gift trends and believe in the power of branding our products, especially now days when people are flooded with information. The best quality products which we use are contributed to brand awareness, expressing the value of our gifts and carry out our success story. Our gift baskets are well known in Toronto GTA and Canada. This is why we have repeat customers around the world coming back to see what’s new and purchasing quality gifts for all important events in their lives.

    Our business is modeled on the goal to create gifts suitable for all occasions, as well as customers of all ages and backgrounds. We continue with great pride and ambition to fulfill this mission year after year.
    Our employees are always willing to take an extra step for our clients. Our phone 416.666.8361 is available for you to call us every day from 9am to 5pm. Our customer representatives will be happy to answer all your questions and help you to choose the best gift. We want to create out the company that employees and customers are proud to associate with. This is why we have a lot of custom gift baskets every day.

    Customers are calling us every day asking about exclusive gift baskets, for certain people in their life, whom would like to go an extra mile for. These people walk with us through our lives like our friends, family members, business partners, love partners that you like to make happy or pass some important message.
    Alexandria Exclusive Gift Baskets Line will be extraordinary and unique. Something completely new that you cannot find anywhere else.

    We cannot decide what is better in this selection:

    * exclusive products that we will order from the well-known suppliers like Pusateries, Starbucks, Cookie it up, Muskoka Roastery coffee, Mary’s organic crackers, Organic Glen’s farm and many others.

    * beautiful decoration, an exclusive gift baskets will be placed in fancy gift containers filled with combination of exclusive wine, champagne, the best chocolates and cheese, put together to make the most breath taking gift for your loved ones.

    * superior presentation, first every gift basket is filled with biodegradable packing, that is made from natural, nontoxic sources, then every gift basket will be packed in cellophane and topped up with a huge elegant bow together with unique greeting cards which you can personalize. The team here at Alexandria Gift Baskets cares about the environment which is why we try to be eco-friendly when and where we can.

    Alexandria Exclusive Gift Basket Line is the perfect choice when it comes to bying important presents for a special time like Anniversary Gifts that only happen a few times in a life time, or Birthday present to your special person or saying thank you to somebody who did something special for you.

    If you have ever struggled to find an exclusive gift that properly compliments a certain occasion or person, Alexandria Exclusive Gift Basket Line is now here to help! Our team can help guide you to the most appropriate and befitting gift idea for your unique needs. We’ll be there to advise you from the moment you decide to place an order with us to the moment the gift arrives to its desired destination. Your order will always reach you or the desired recipient on time and look stunning – this is our guarantee!

    Alexandria Gifts offers a same day free-hand delivery service for the whole Toronto GTA area. We also ship gift baskets to other Canadian provinces as well, and all orders are shipped on the same day of purchase.

    22 Mar

    SIMPLE WAY TO BRIGHTEN SOMEONE’S DAY

    The entire world would be a much better place if we all do random acts of kindness for one another. During all the negativity and controversy surrounding us today it is nice to shed a little bit of light in to someone’s life. You never know if you could be the one to turn their day around.

    Kindness is like a smile, being kind changes your brain for the better and makes you happier. Happiness is meant to be shared. Luckily, it doesn’t take a grand gesture or a whole in the wallet, there are hundreds of little things you can do to brighten someone’s day, just taking a few minutes to let them know you care.

    So, if you are looking to make the world a better place, you can brighten someone’s day, contribute to a happier environment and make everyone, everywhere happier, whether they be friends, total strangers or work colleagues.  When you are kind you don’t just make someone else happier, you are also adding happiness to your own life.

    Here are a few great ideas how to make someone’s life better and be positive when you ask your self what am I doing to make others happy?

    Give a compliment. It feels good when someone gives you a compliment on something obvious like a new haircut or piece of clothing. Something like “hey I like your shoes” or “your smile is awesome” are small comments that someone could remember for a long time and can boost their self esteem as well.

    But unexpected compliments can go even further: such as telling your co-worker that you appreciate their hard work and help on a recent project or letting your yoga instructor know that you really enjoyed their class today. These kind of compliments can really make someone’s day and increase their motivation to be better and more enthusiastic.

    Always recognize your positive thoughts about others and then share them. It will make you happy and it will certainly do the same for them. 

    Make everyone feel important. It makes such a huge difference to other people when you can encourage their ideas and aspirations without trying to fix them. Our friends aren’t always looking for advise. Sometimes they are just looking for someone who is willing to support their dreams. Be that person and you will see the difference. No one wants to be left out, by trying to put down the cell phone or remote and truly listen to someone, you can make that person’s day much better. Everyone wants to feel like their opinions are valued so engage and ask question or let them vent. Not only will it make the other person feel good, you might just find that they have something interesting to say.

    Surprise them with the note. Surprise notes can really be anything from “thank you” to a simple “have a great day” or “love you”. The message that you can get across is someone was thinking about you, someone love’s you and cares about you. You are special in someone’s life.

    You can leave a surprise note in between the pages of a book they are reading, attached to the bathroom mirror or they computer desktop. It does not really matter where you put your surprise notes, just that they see it in the first place.

    Say please and thank you. If you are requesting something or being given something, you should add please and thank you to your words. It is a small token of gratitude for the things we do for each other every day. Saying please and thank you is a simple sign of respect. If we don’t express gratitude we show, we don’t care about others. People feel happy because they are looking for recognition, respect and affection.

    Smile at people.  Why did the Mona Lisa become one of the most famous paintings of all time? Possible answer is this: because of her unique smile. Smile increases the beauty of faces your smile can shine your personality. Smile can be contagious, and smile can change our mood in a very quick way. We are not suggesting you walk around and smile all day, this could be strange. But whether you are interacting with people around you a simple smile can go a long way towards making a person feel appreciated. Give a smile and chances are you will get one in return.

    Send a gift. It is nice to receive the gift like the ones for birthday or some other special day but even more special can be the gifts we give out of the blue. It doesn’t have to be big or extravagant, it is the thought that counts. Even something small can go a long way and they are just reminders that you thought of someone else when you weren’t with them.

    If you are looking for the perfect gift visit alexandriagifts.ca online gift basket store to find the best option for the special occasion. Price starts from low as $40 and there are gifts for any occasion all year around. All gifts are perfectly created to capture the essence of your heartfelt emotions. Enjoy free hand delivery all over Toronto GTA. Each gift basket will be delivered in gorgeous wrapping of cellophane topped with a large elegant bow and includes a greeting card you can personalize.

    3 Feb

    Flowers are a perfect timeless gift for all occasions

    A simple and elegant expression that harmonizes perfectly with whatever gesture or occasion you are
    gifting for. The history of giving flowers as gifts can be dated back to the ancient Greeks where flowers
    were used as common offerings to gods and temples. Over time the practice of gifting flowers extended to
    a loving, romantic indication that the person receiving the flowers was revered as an earthly god or
    goddess. It’s no surprise that a tradition like this has lasted through the ages and is now associated with
    romantic holidays like Valentines Day!

    Both a hand-picked bunch from the wild or a professionally arranged bouquet can be equally beautiful
    and meaningful, but the type of flowers you are giving can have significant meaning.
    Did you know that many mythologies and historical cultures have passed down tidbits of what sentiments
    are expressed with certain flowers? Camellia, carnation or chamomile, they all mean something different!
    This is why roses are the most common Valentines Day flower. A beautiful red rose is your safest bet for
    the most romantic Valentines Day gift idea.

    Be sure to pair your Valentines Day surprise with an elegant, romantic red rose. The timeless and
    traditional symbol of love and desire for the earthly god or goddess in your life!
    At Alexandria Gifts we offer a plethora of beautiful and romantic flower gift baskets, that will make your celebration unforgettable.

    12 Sep

    Housewarming Tips and Gift Ideas

    Did your friend, coworker, or relative just move into their new home? Are you newlyweds that just purchased your first house? If any of these scenarios applies to you, there are some important housewarming etiquette tips to know about. From timing and invitations, to gift ideas and bringing a plus one, here are some housewarming gift ideas in Toronto and helpful tips to follow when you are hosting a housewarming party or attending one for a family member or friend.

    Tips for Homeowners

    Whether it’s your first home or your second (or third), moving into your new home is exciting! Here are some ideas to consider when hosting a housewarming party.

    Give Due Notice

    You don’t need to send fancy invitations, but you should send out an e-mail or social media event invitation a few weeks ahead. It’s considered tacky to ask for gifts, so it’s best to avoid any mention of gifts in the invitation. The exception is if you are asking for no gifts—in this case, clearly state in the invitation that no gifts are required.

    Invite Your Close Neighbours

    Although it is not recommended to tell the whole neighbourhood about your new move, you may benefit from asking your closest neighbours to attend. This way, you can get to know them, allow your kids (if you have any) to bond with theirs, and establish a positive start to your relationship.

    Set up the Entertainment

    From board game tournaments, to music and dancing, you can take your housewarming party to the next level by ensuring your guests have something to do other than stand around and talk. The music you choose will set the atmosphere—so choose something uplifting and happy.

    Tips for Guests

    If you have been invited to a friend or family member’s housewarming party, here are some housewarming gift ideas and etiquette to follow.

    Greet the Host First

    If the hosts have planned an “open house” housewarming party, you may not see them as soon as you walk in the door. However, you should aim to find them and greet them as soon as you arrive, even if it means holding off on long conversations with other guests you may know.

    Ask before Bringing Kids or a Plus-One

    Another great general rule of etiquette is that you shouldn’t assume you can bring your kids or a guest along. Although a housewarming party if often informal, you should still run those plus-ones by your host a few days before the party (never the day of).

    Bring a Gift

    You don’t need to break the bank with an expensive gift, but you should choose a gift that the homeowner can use. Gift cards, throw blankets, and tool kits are some great ideas, but you can also buy a housewarming gift basket. There are many options to choose from, but here are a few to consider:

    • Home Sweet Home: These gift baskets are especially designed for housewarming and give recipients something sweet and salty to look forward to each day, such as Lindor and Godiva chocolates, truffles, cookies, almonds, pretzels, chips, and more.
    • Coffee and Chocolate: Who doesn’t love chocolate? A coffee and chocolate gift basket is a great idea and includes aromatic Arabica coffee, salt crackers, biscuits, biscotti, cookies, various chocolates, handmade jelly, wafers, and more.
    • No Place Like Home: With all the essentials to make a new house feel like a home, this large gift basket features a knitted blanket, Tim Hortons coffee, a set of small plates, and some wall décor.
    • Welcome Home: Congratulate your friends and family on their new home by giving them this tasty basket of goodies, featuring a Shneider’s milk chocolate bar, assorted chocolate truffles, Walkers cookies, and more!

    Choose the Right Gift for Your Loved One at Alexandria Gifts

    Do you love these housewarming gift ideas? If so, look no further than Alexandria Gifts when it comes to giving your loved ones the best gift baskets in Toronto. As an online gift basket store in Toronto, we provide a variety of gifts for occasions like birthdays, Valentine’s Day, charities, get well, Christmas, anniversaries, and more.

    Our high-quality gifts can be sent to loved ones in Toronto, Mississauga, Richmond Hill, Markham, Scarborough, or Vaughan! If fact, you can enjoy free delivery in Toronto when you order a housewarming gift basket for a friend or relative!

    Live outside the country? No problem. Many of our international customers love sending gifts through our service to their loved ones in the Greater Toronto Area. Visit our web site or call us at (416) 666-8361 between 9:00 a.m. and 5:00 p.m. to make your order today.

    Image credit: iStock.com/nito100
    31 Jul

    5 Tips to Choose the Perfect Gift for Someone

    Choosing a unique gift for every birthday or anniversary can be challenging. You want to choose something thoughtful and sentimental, but you also want to stick to a budget and avoid visiting every store in the shopping mall to find what you want. The good news is that there are companies that specialize in helping you find the perfect gift, no matter the occasion. Here are five helpful tips to help you choose the right gift for someone special.

    Decide Your Budget

    Decide on your budget, whatever it may be, and stick to it. It will not only help you from overspending, but it will give you some limitations as to what kinds of gifts you can choose from since it limits certain stores and saves you time. You don’t need to spend a lot of money to find the perfect gift. In fact, sometimes the right gift is handmade, or it could be simply spending time with them, participating in an activity they enjoy.

    Think about the Likes and Dislikes of the Recipient

    Part of the reason why you might be having trouble choosing the right gift is that you’re thinking about what you like. The gift shouldn’t be something you enjoy, but instead something the recipient will enjoy. If they are close to you, you’ll already know what they like. If you are unsure, you can subtly bring it up in conversation to find out what they like.

    Choose a Gift that Lasts

    If you want to send a gift that makes a lasting impression, choose a gift that’s multifaceted and lasts a while. Sending gift baskets in Toronto are a great option, especially those that feature bath supplies, toys, clothing, and more.

    Choose a Gift that Reminds them of Memories with You

    Think about a time or event that has specific meaning for both of you. You can use this as a starting point for choosing a gift that means a lot. You can also think about a memory that is special to them alone and choose a gift that represents that moment.

    What Do They Need?

    If the recipient is feeling unwell or having a bad day, there may be specific items that they need to cheer them up. Consider if there is anything your friend or relative needs and use this when choosing their gift.

    Choose the Right Gift for Your Loved One at Alexandria Gifts

    If you want same-day delivery of beautiful, high-quality, affordable gifts in Toronto, Mississauga, Richmond Hill, Markham, Scarborough, or Vaughan, look no further than Alexandria Gifts Inc. We are an online gift basket store in Toronto that offers a variety of gift baskets for occasions like birthdays, Valentine’s Day, charities, get well, Christmas, anniversaries, and more. Order a customized gift basket for a friend or relative and enjoy Toronto gift baskets with free delivery!

    Live outside the country? No problem. Many of our international customers love sending gifts through our services to their loved ones in the Greater Toronto Area. Visit our web site or call us at (416) 666-8361 between 9:00 a.m. and 5:00 p.m. to place your order today.

    Image credit: iStock.com/seb_ra
    10 Jun

    Father’s Day Weekend Trending Gift Ideas

    Sometimes thinking up meaningful gifts for fathers day can be tough! There are dozens of cliches to fall back on, from golfing and fishing gear and six-packs of beer. While we can be sure that any father who plays a round of gold every weekend would be more than happy to receive a brand new club, sometimes it’s nice to make our gifts a little more personal.

    Handmade crafts, gift baskets and personalized items are growing in popularity over the years. A simple search for gift ideas will show us a flourishing market for items with personalized flares like engravings, portraits or special custom messages.

    There are so many ways to personalize your fathers day gifts! Monogrammed bags and boxes can be a simple way to add a luxurious and loving touch to any hobby. Shaving kit bags, sports bags, humidors, instrument cases and travel bags can all be given sleek and professional looking personalized details. The best part of this trending gift concept is how widely available these services are. There are hundreds of shops online and many places in your local city where you can bring existing bags and cases and have them personalized, and many stores where you can order them new. The DIY savvy can easily accomplish some professional looking personalized upgrades on their own too! If DIY is not your thing, Etsy is filled with crafters who are selling hundreds of beautiful items and gift ideas, and many of them offer personalizing options!

    Gift baskets are another excellent way to add a personal feeling to any gift. Not only can you find gift baskets filled with very thematic and niche products to suit your dads interests, but you can also find baskets stocked with items that just about everybody appreciates! This Fathers Day weekend get your dad something special and unique. Alexandria Gifts is offering gift baskets aimed to swoon any father on his special day. The “Italian Chef” basket for the cooking lover, the “Wine Gourmet” basket for the lover of high end sweets and wine, or a beautiful basket loaded with chocolate and treats, a perfect match for any father!

    If you are looking for a classic gift idea this fathers day with a unique and personal touch, Alexandria gifts has you covered. Send the special man in your life a warm and stylish gift, loaded with his favourites, and complete with a beautiful personalized message just for him.

    7 May

    Amazing Gift Basket Ideas for Mother’s Day

    Every year we all search high and low for a fun, trendy, and exciting gift for Mother’s Day.  It’s hard to find something that is practical yet affordable.  Alexandria Gifts is working hard to ease the holiday stress! We offer a wide variety of gift basket options that any mother would surely love.

    Shopping at your local outlet mall can be very stressful during holidays like this.  Stores are busy,  stock is low,  walking and driving from store to store without any idea of what to choose is never fun.  At Alexandria Gifts we have many amazing Mother’s Day gift ideas that are practical,  easy to search through and contain quality gift ideas!

    If you are having a hard time deciding on the perfect gift let us know! We can work with your budget and surprise her with one of our most popular gift baskets that will make her day!

    Spa Gift Baskets

    There is nothing like a relaxing day at the spa!  But have you ever tried to book a day at the spa during a busy holiday like Mothers Day?  How do you schedule it so your Mother is available to take the day off work,  or work around her weekend plans?  Now you can help her relax in the comfort of her own home!  Alexandria Gifts offers many beautiful spa gift baskets filled with a variety of self-care products that will leave her feeling fantastic! From natural,  organic cosmetics to elegant,  silky body oils,  you will find something to spoil any mom.

    Wine & Champagne Gift Baskets

    Let’s be honest,  what mother doesn’t love wine and chocolate?  It’s a timeless,  classic gift idea that isn’t going out of style any time soon!  Alexandria Gifts offers many luxurious and affordable gift baskets that range from expertly paired wines and chocolates to exquisite,  upscale,  gourmet treats.  Share a classic treat with your mom this holiday with a gorgeously packed combination of her favourites!

    Other enchanting Options

    Still having a hard time deciding?  Don’t overthink,  our gourmet baskets have something that everybody will enjoy!  With all the classics like coffee,  chocolate,  cheese and cookies you can’t go wrong. From tea and treats,  to roses and wine we have all your bases covered this holiday.

    Nobody is quite as special as mom,  and it’s our goal to help you to show her just how special she is!  We take pride in our fine selection of baskets and all of the high quality products we pack inside them.  You will only find reputable brands and local artisan products in our baskets,  and all are hand packed and decorated with elegant bows and greeting cards and wrapped in cellophane for protection.

    For more information regarding our wonderful holiday gift ideas please click here.

    Remember, we offer same day delivery in Toronto!

    12 Apr

    The psychology of colors in branding

    It’s been scientifically proven that colors can affect our emotions and the way of thinking. For instance, if you are having trouble learning or solving a problem, we recommend you stay in a purple room. Purple improves brain activity and helps you think outside the box.Marketing experts have being using colors in branding for over a century now. 
    They shape consumer’s perception about a packaging, logo and the whole picture of the product. This is why the right color can have a big influence on product selling. That means that brand colors can improve or reverse your business.

    To show what big of an impact colors have in branding, we will analyze which of them are dominant in specific brands and products.

    Red is an excellent choice for gifts

    Red is definitely the best color for gifts and gift wrapping. It’s often associated with good energy, attention, and excitement. That’s exactly the kind of emotion that you want to achieve with a present, no matter if you want to give it to your friend, a family member or a partner.
    This is a warm color, but it’s also linked with strength, power and, domination. It raises blood pressure, metabolism and, respiration so it can also lead to anger, aggression, urgency, and fight or flight reflex. No wonder why red buttons are connected to danger.On the other hand, red is most often used for Christmas and Valentine gift wrappings because it has a positive emotional impact. Therefore, red symbolizes love, passion, and courage. It makes a strong impression on people because it touches our deep and instinctive emotions. That’s why red rose signifies affection and sexual attractiveness towards someone.
    For an example, The Magic Gifts by Alexandria based in Toronto uses red the most. Their gift baskets come in many shades but red is dominant. This color is used for ribbons, baskets, even parts of gifts are in a red packaging (chocolates, drinks or toys). Notice that on their page almost all gift baskets they offer have a little bit of red.

    Dark clothes for strong people

    Black often represents strength, mystery, power, authority, elegance, and formality. People that like to wear dark clothes frequently have an etiquette for being closed and cold, but also determined, fearless and rebellious.
    Women should take this to consideration especially because dark clothes are most often worn by strong and powerful men. However, understanding black and all dark colors as a symbol of strength is a prejudice. Someone likes to wear this type of clothes just because it suits their body figure well, or because it suits their complexion. 
    Surely, dark colors have an impact on our most primal emotions, and they impact our perception of someone who wears them. So you can use this knowledge to manipulate what someone thinks of you.
    Torrid designer clothes (https://www.torrid.com/ ) also based in Toronto is a fashion for women of all size. They are an online shop that sells clothes from size 10 to size 30. Their designs fit to every woman not just extra small and small.
    Dark colors are dominant in their fashion, not just because they’re making an optical illusion of a skinnier body, but because these colors are recognized as bold, strong and confident. Overall all women should feel that way with their body. Of course, there are some light details and designs, which enhance their femininity.
    Light clothes are considered to be soft, gentle, and playful, so if a woman wants to be taken seriously she should be wearing more dark colors, especially for work.

    Yellow for recognition

    Yellow demonstrates how much colors can affect someone’s business. For instance, all taxicabs in New York are yellow, and it’s often used color for taxies in the United Kingdom.
    Why is that so? 
    Well, in an everyday traffic jam taxi vehicles had to stand out somehow. The most logical choice was red colors, but so many people were driving cars with this color. Blue was also in consideration because it is related to safety, but the problem with this color was the same as with red.
    Yellow is the least used car color, and it’s a part of the basic colors of the spectrum. So you can see it easily and it stimulates positive feelings and memories. This is the color of sunshine, happiness, cheerfulness, and hope. It’s the most positive of all colors and it naturally sticks out.
    Throughout the history more and more taxi agencies started using yellow as a color for their vehicles. And that turned out great in everyday life because people could recognize them without difficulty. As a result, yellow cabs were making more money and competition noticed and adapted. Through the years this color became a synonym for cabs.The same trick is used by McDonald’s. 
    This fast food chain is known in the whole world, and their logo is highly recognizable. It’s interesting that one of the most popular brands in our history has a simple yellow M as their logo – it shows minimalism at its finest.
    Actually, McDonald’s is using a powerful combination of colors to attract their target market. Yellow and red are both dominant colors, but they have a different impact on human psychology. Furthermore, red stimulates hunger and appetite, it’s a spotlight color and it stands in the background of the logo. Yellow is the color of the letter M and it triggers happiness, optimism, and friendliness.
    Many people in the USA have an eating disorder. They linked fast food to happy memories, and in a way, a happy and bright logo is responsible for that. All in all, this technique works and brings profits to fast food chains.

    White color brands are bold

    There are very few worldwide brands that use white or whitish colors for their logo or packaging of their products. White usually seems cold, formal and reserved. It is hardly seen from a huge distance, so it doesn’t really work if you want to be recognizable.But some of the most distinguished brands use white colors for their logos. One of them is Apple; their logo design is elegant, simple, minimalistic, and well-known. Of course, their logo is not strictly white, it varies from the color of the product itself, but it’s most commonly used in white.
    This sterile color also symbolizes purity, virginity, innocence, cleanliness, and protection. When Apple chose white for their brand color they wanted to attract people that wanted to buy a trustworthy and reliable product. Also, their minimalistic design shows that brand is intended for the upper class.
    White packages are usually linked to milk and pharmacy industry. Many medicament packages are white because of doctor’s white coat and sterility in hospitals. On the other hand, white is a symbol of life, and black is a symbol of death. Would you buy a medicament with a black package? It doesn’t seem right, does it?
    Yogurt and milk packages are often white on account of the white color of the milk. This product has to be fresh, and the best way to show it is by selling it in white carton packages. It’s also used in the packaging of low-fat foods because our brains unconsciously associate white with physical and mental wellness.

    Blue is trustworthy

    This color usually represents sky, sea, freedom, inspiration, loyalty, wisdom and heaven. It naturally calms and relaxes our body; it also helps in slowing metabolism. Besides, it’s the most commonly used color in branding, regardless of the target marketing.
    Brands that use blue want to declare to their audience that they’re trustworthy and long-standing. You get a feeling that you can rely on this brand because they have a permanence factor. It’s all about what you want to say with your brand’s name and what you want them to think about you.
    So if you want for them to see you as bold and fearless you go with red. And in a case that your target audience is young, you should choose colors such as yellow and orange. Blue is the best choice for insurance companies or corporations. It’s not sterile as white, but it also represents cleanness, stability, and unity.
    Large companies like Facebook, Twitter, HP, WordPress, and Oral-B are using blue as the main color of their logo. All of them want to provide stability, trust, and loyalty to their customers. But it’s not as suitable for restaurants and the fast food industry because it’s scientifically proven blue is an appetite suppressant. That’s the reason why so few of these food businesses use blue for their logos and packages.
    If you want to start a new business or to promote the one that already exists you should reconsider the right color for your brand. Colors will not magically improve your business, but they will influence you customer’s perception of it. They will primarily remember you for your logo and packaging design, so you should invest in marketing equally as in quality of your product or service.
    All of this facts are useful If you plan to create video content, for search engine optimization for video content

    12 Apr

    The psychology of colors in branding

    It’s been scientifically proven that colors can affect our emotions and the way of thinking. For instance, if you are having trouble learning or solving a problem, we recommend you stay in a purple room. Purple improves brain activity and helps you think outside the box.Marketing experts have being using colors in branding for over a century now. 
    They shape consumer’s perception about a packaging, logo and the whole picture of the product. This is why the right color can have a big influence on product selling. That means that brand colors can improve or reverse your business.

    To show what big of an impact colors have in branding, we will analyze which of them are dominant in specific brands and products.

    Red is an excellent choice for gifts

    Red is definitely the best color for gifts and gift wrapping. It’s often associated with good energy, attention, and excitement. That’s exactly the kind of emotion that you want to achieve with a present, no matter if you want to give it to your friend, a family member or a partner.
    This is a warm color, but it’s also linked with strength, power and, domination. It raises blood pressure, metabolism and, respiration so it can also lead to anger, aggression, urgency, and fight or flight reflex. No wonder why red buttons are connected to danger.On the other hand, red is most often used for Christmas and Valentine gift wrappings because it has a positive emotional impact. Therefore, red symbolizes love, passion, and courage. It makes a strong impression on people because it touches our deep and instinctive emotions. That’s why red rose signifies affection and sexual attractiveness towards someone.
    For an example, The Magic Gifts by Alexandria based in Toronto uses red the most. Their gift baskets come in many shades but red is dominant. This color is used for ribbons, baskets, even parts of gifts are in a red packaging (chocolates, drinks or toys). Notice that on their page almost all gift baskets they offer have a little bit of red.

    Dark clothes for strong people

    Black often represents strength, mystery, power, authority, elegance, and formality. People that like to wear dark clothes frequently have an etiquette for being closed and cold, but also determined, fearless and rebellious.
    Women should take this to consideration especially because dark clothes are most often worn by strong and powerful men. However, understanding black and all dark colors as a symbol of strength is a prejudice. Someone likes to wear this type of clothes just because it suits their body figure well, or because it suits their complexion. 
    Surely, dark colors have an impact on our most primal emotions, and they impact our perception of someone who wears them. So you can use this knowledge to manipulate what someone thinks of you.
    Torrid designer clothes (https://www.torrid.com/ ) also based in Toronto is a fashion for women of all size. They are an online shop that sells clothes from size 10 to size 30. Their designs fit to every woman not just extra small and small.
    Dark colors are dominant in their fashion, not just because they’re making an optical illusion of a skinnier body, but because these colors are recognized as bold, strong and confident. Overall all women should feel that way with their body. Of course, there are some light details and designs, which enhance their femininity.
    Light clothes are considered to be soft, gentle, and playful, so if a woman wants to be taken seriously she should be wearing more dark colors, especially for work.

    Yellow for recognition

    Yellow demonstrates how much colors can affect someone’s business. For instance, all taxicabs in New York are yellow, and it’s often used color for taxies in the United Kingdom.
    Why is that so? 
    Well, in an everyday traffic jam taxi vehicles had to stand out somehow. The most logical choice was red colors, but so many people were driving cars with this color. Blue was also in consideration because it is related to safety, but the problem with this color was the same as with red.
    Yellow is the least used car color, and it’s a part of the basic colors of the spectrum. So you can see it easily and it stimulates positive feelings and memories. This is the color of sunshine, happiness, cheerfulness, and hope. It’s the most positive of all colors and it naturally sticks out.
    Throughout the history more and more taxi agencies started using yellow as a color for their vehicles. And that turned out great in everyday life because people could recognize them without difficulty. As a result, yellow cabs were making more money and competition noticed and adapted. Through the years this color became a synonym for cabs.The same trick is used by McDonald’s. 
    This fast food chain is known in the whole world, and their logo is highly recognizable. It’s interesting that one of the most popular brands in our history has a simple yellow M as their logo – it shows minimalism at its finest.
    Actually, McDonald’s is using a powerful combination of colors to attract their target market. Yellow and red are both dominant colors, but they have a different impact on human psychology. Furthermore, red stimulates hunger and appetite, it’s a spotlight color and it stands in the background of the logo. Yellow is the color of the letter M and it triggers happiness, optimism, and friendliness.
    Many people in the USA have an eating disorder. They linked fast food to happy memories, and in a way, a happy and bright logo is responsible for that. All in all, this technique works and brings profits to fast food chains.

    White color brands are bold

    There are very few worldwide brands that use white or whitish colors for their logo or packaging of their products. White usually seems cold, formal and reserved. It is hardly seen from a huge distance, so it doesn’t really work if you want to be recognizable.But some of the most distinguished brands use white colors for their logos. One of them is Apple; their logo design is elegant, simple, minimalistic, and well-known. Of course, their logo is not strictly white, it varies from the color of the product itself, but it’s most commonly used in white.
    This sterile color also symbolizes purity, virginity, innocence, cleanliness, and protection. When Apple chose white for their brand color they wanted to attract people that wanted to buy a trustworthy and reliable product. Also, their minimalistic design shows that brand is intended for the upper class.
    White packages are usually linked to milk and pharmacy industry. Many medicament packages are white because of doctor’s white coat and sterility in hospitals. On the other hand, white is a symbol of life, and black is a symbol of death. Would you buy a medicament with a black package? It doesn’t seem right, does it?
    Yogurt and milk packages are often white on account of the white color of the milk. This product has to be fresh, and the best way to show it is by selling it in white carton packages. It’s also used in the packaging of low-fat foods because our brains unconsciously associate white with physical and mental wellness.

    Blue is trustworthy

    This color usually represents sky, sea, freedom, inspiration, loyalty, wisdom and heaven. It naturally calms and relaxes our body; it also helps in slowing metabolism. Besides, it’s the most commonly used color in branding, regardless of the target marketing.
    Brands that use blue want to declare to their audience that they’re trustworthy and long-standing. You get a feeling that you can rely on this brand because they have a permanence factor. It’s all about what you want to say with your brand’s name and what you want them to think about you.
    So if you want for them to see you as bold and fearless you go with red. And in a case that your target audience is young, you should choose colors such as yellow and orange. Blue is the best choice for insurance companies or corporations. It’s not sterile as white, but it also represents cleanness, stability, and unity.
    Large companies like Facebook, Twitter, HP, WordPress, and Oral-B are using blue as the main color of their logo. All of them want to provide stability, trust, and loyalty to their customers. But it’s not as suitable for restaurants and the fast food industry because it’s scientifically proven blue is an appetite suppressant. That’s the reason why so few of these food businesses use blue for their logos and packages.
    If you want to start a new business or to promote the one that already exists you should reconsider the right color for your brand. Colors will not magically improve your business, but they will influence you customer’s perception of it. They will primarily remember you for your logo and packaging design, so you should invest in marketing equally as in quality of your product or service.
    All of this facts are useful If you plan to create video content, for search engine optimization for video content